Electrolux in brief

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people.

As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year.

Electrolux has been doing business since 1919. The headquarters are located in Stockholm, Sweden, and the Electrolux share ELUXb is listed on Nasdaq OMX Stockholm.

Electrolux offering

Electrolux products include refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. The Group is the only appliance manufacturer in the world to offer complete solutions for both consumers and professionals.

Business areas

The Electrolux Group is organized into five business areas. There are four regional consumer-focused business areas and one global business area*:

  • Europe
  • North America
  • Latin America
  • Asia-Pacific, Middle East and Africa
  • Professional Products

Group functions include Finance, Legal Affairs, Consumer Experiences (product and ownership experience innovation, design and marketing), Global Operations (manufacturing, purchasing, supply chain, product architecture and quality), IT, Human Resources and Communications.

*This business area structure is valid as from Feb 1, 2019. ?The Electrolux Board of Directors has also announced it is preparing to propose to shareholders a separation from the Group and stock exchange listing of Professional Products. Read more here.

For the internal control and governance structure, read more in the Corporate Governance section.

For more information about the distribution of sales, geographically and per business area, see the latest Annual Review.