Electrolux is committed to being a trusted and responsible partner for all of its valued customers. This means that we are committed to operating in an open and transparent manner and in compliance with applicable laws and regulations, including providing our customers with up-to-date information about our collection and use of personal data.

We encourage you to read our Data Privacy Statement which details, among other things, what personal data we process about you and for what purposes. It also summarizes what your rights are when it comes to this data.


We would like to provide you with information about what information about you (your “personal data”) that we collect, what we use it for, with whom we share it and what rights you have.

The types of personal data we collect:

  • A) Contact information - such as name, address, phone number, email address, and login information;
  • B) Information about your purchase of products or services – such as product registration information, warranty information and enrolment status in services;
  • C) Consumer satisfaction and feedback data - such as the results of customer satisfaction and feedback surveys;
  • D) Data collected when you are visiting our website - such as data collected through cookies and other automatically collected data to provide you with our websites, or information that you provide us with when visiting our websites (such as through contact forms etc.);
  • E) Data identifying the appliance - such as PNC number, serial number, software version, MAC address, model, colour etc;
  • F) Appliance usage data - such as how and when the appliance is being used (frequency and which cycles)
  • G) Data generated by the appliance itself - such as operating data e.g. opening and closing of internal valves,  heating circuit use and efficiency, oven temperature, motor power, activities driven by the appliance’s software in order to deliver the cycle/function chosen by you; efficiency data e.g. water consumption, energy consumption; situational Data e.g. conditions surrounding the appliance such as ambient temperature, air humidity, water hardness.

How we collect personal data:

  • from you or your representative when purchasing your product, registering your product, visiting our website, activating your account, ordering a service, participating in our campaigns, creating a product review or when downloading and using an application;
  • from our retailers;
  • from our third party service providers, suppliers and partners;
  • from publicly available sources;
  • from social media, e.g. Facebook if you choose to use Facebook to facilitate logging into our websites/ apps.

You may choose not to provide certain types of personal data to us. If you choose to do so, this may affect our ability to provide you with, and your ability to make use of, certain appliances and/or services or their functionalities and features. However, unless otherwise specified, your choice not to provide such information will not result in legal consequences for you.

We may also combine the personal data you provide to us with other information collected online or offline to the extent permitted by applicable laws, including information provided by third parties, and use or share it for the purposes described in this Data Privacy Statement. We may anonymise the information we collect (meaning that it can no longer be associated to you and hence no longer constitutes personal data).

Why we process your personal data and the legal basis for the processing

We may use your personal data for the following purposes (collectively “Processing Purposes”):

Processing Purposes 

Type(s) of personal data

Legal basis

To assist in the development, testing, enhancement and modifications of our products and services

Types C, E, F and G above

Legitimate interest to enchance and modify our products and services.

In the event of a contemplated or actual reorganisation, merger, acquisition, sale, joint venture, assignment or other disposition of all or any portion of our business, assets and stock

Types A, B, C, D, E, F, and G above

Legitimate interest to facilitate and/or enable the contemplated or actual reorganisation, merger, acquisition, sale, joint venture, assignment or other disposition of all or any portion of our business, assets and stocks.

To send you marketing communications

Your contact information (type A and B above)

Consent or Legitimate interest to market our products and services.

To enable functionality in accordance with the description of the appliance / service

Types A, E, F and G above

Fulfilment of contract

To provide you with products and services you have requested

Types A, C, D, E, F and G above

Fulfilment of contract

To provide you with administrative notices such as user guidance/ product safety notices relating to your appliance,  service or account

Types A, B, E, F and G above

Fulfilment of contract

For troubleshooting and repairing purposes


Types A, E, F and G above

Fulfilment of contract

To communicate with you about your product, service or account and similar customer service related activities

Types A, B, C, D, E, F and G above

Fulfilment of contract or other legitimate purpose, such as to keep you informed about products, services or account

Internal business purposes, including security, analytics, audit, and for our core operational activities

Types A, B, C, D, E, F and G above

Legitimate interest to facilitate and enable us to fulfil our internal business purposes.

To evaluate your feedback when you rate and review our products or services

Type A, C above


Legitimate interest of improving our products.

To manage and operate our websites and applications, including online registration

Types A, B, C, D, E, F and G above

Fulfilment of contract or other legitimate interest such as enhancing user experience.

Your consent

Where the processing activity is based on your consent, you have the right to withdraw your consent at any time. The revocation of your consent will however not affect the lawfulness of any processing based on your consent before its withdrawal.

Information that we share

For the Processing purposes set out above, we may share or disclose your personal data:

  • As required by law, to comply with legal process and/or to respond to requests from public and government authorities;
  • With companies within the Electrolux group;
  • With service providers and suppliers trusted to provide services and appliances on our behalf as well as with our partners;
  • With a third party in the event of a contemplated or actual reorganisation, merger, acquisition, sale, joint venture, assignment or other disposition of all or any portion of our business, assets and stock;
  • To enforce our terms and conditions; or
  • To protect our rights.

When sharing personal data with a third party, Electrolux requires that such third party agrees to protect and handle your personal data in accordance with all legal, regulatory and contractual obligations, or other instructions we provide to them.

Your choices regarding marketing and information

You have certain choices regarding how we use and share your personal data for marketing and similar purposes. Subject to your consent, Electrolux may send you information about appliances, services, events and promotions. The communication may be sent via different channels: email, phone, SMS, post, social networks. We would like to provide you with the best experience, therefore the communication might be tailored based on the data collected and your preferences.

Where required by law, we will obtain your prior consent. You may withdraw your consent to marketing at any time For example, you can unsubscribe from messages by following the unsubscribe instructions within the message or go to your online account to update your marketing preferences.

If you choose not to receive marketing communications, your personal data may still be used for the other purposes described in this Data Privacy Statement, such as communicating with you for administrative or transaction purposes as part of the contractual relationship we have with you or where required by law.

Your rights under EU/EEA law

If you are located in the EU/EEA, or if your personal data is otherwise being processed by an Electrolux entity within the EU/EEA, you have the following rights:

  1. Request access to your personal data;
  2. Rectification of your personal data;
  3. Request the erasure of your personal data;
  4. Restrict the processing of your personal data;
  5. Request that your personal data be provided in a format that can be transferred to you or another organisation (portability);
  6. Object to the processing of your personal data; and
  7. Lodge a complaint with the competent supervisory authority.

If you have any questions regarding these rights, or if you would like to exercise any of these rights, you may do so in writing, by phone or via email.

Please note that exercising these rights may impact our ability to provide you with certain appliances, functionality or services.

Security of your personal data

Electrolux will take appropriate technical and organizational measures in line with applicable data protection laws, including requiring our service providers, business partners or professional advisors to use appropriate measures to protect your personal data.

Storage of your personal data

We will store your personal data for as long as may be required by law, or as required under any contract. If there is no legal requirement, we will retain information about you only for so long as is necessary for the purpose/s for which it was collected.

International transfers

As a global company, we may store your personal data in the European Union (EU) or in the  European Economic Area (EEA) or other locations where we or our service providers and suppliers are located or have servers.

We may transfer your information between Electrolux group companies or transfer information to our international third party service providers and suppliers acting on our behalf, for the purposes described in this Data Privacy Statement.

Specific information to citizens of the EU/EEA with regard to international transfers
Your information may be transferred to a country outside of the EU/EEA which may not provide the equivalent level of  data protection as the EU/EEA. We provide appropriate safeguards and protections for such cross-border transfers as required by law, including the use of Standard Contractual Clauses approved by the European Commission, Code of Conducts and/or Binding Corporate Rules. You may request a copy of these documents by contacting us at the address below.

How to contact us

The responsible controller of your personal data is AB Electrolux (publ) and/or the local Electrolux entity. Please visit to find the identity and contact information of the relevant Electrolux entity.

If you want to exercise your data subject rights or if you have any other questions concerning this Data Privacy Statement, please submit your request at

For your information, the Data Protection Officer’s contact references are:

AB Electrolux (publ)
Data Protection Officer
105 45 Stockholm

Updates to this Data Privacy Statement

We may update this Data Privacy Statement.  Any changes to this Data Privacy Statement will become effective as of the date it is published,  or as otherwise required by law.


Last updated on: 2018-09-21

Data Subject Access Request Form+

We recommend that you submit your request using this form so that we can properly identify you and your information, determine the nature and details of your request and, if possible, expedite your request. In case you would prefer to send your request by post, please download our printable form and address it to our Data Privacy Officer at the address mentioned above in the “How to contact us” section.

We will respond to you within one month after receiving the latest of the following:

  1. Your written request
  2. Any further information we may ask you to provide to enable us to comply with your request

We will acknowledge the receipt of your application in writing and will provide you with a reference number which we will use in all future communications with you.


Section 1: Information about you or the individual whose information is being requested

Note: We will only release information to the person that the information relates to. If the request is being made by an authorized representative – the authorized representative must also complete Section 3 below.

*indicates a mandatory field

Preferred contact/response method (select one)*

Section 2:? Proof of Identity

To ensure that we are releasing data to the right person, we require you (or your authorised representative) to provide us with proof of your identity. Please provide us with a photocopy or scanned image (do not send originals).

For customers/authorized representatives: Proof of identity can be verified by, for example, the following types of information/documentation:

  • Photo ID (e.g. driving licence, ID card)
  • Electrolux Account Number
  • Valid email address on file at Electrolux
  • Proof of address (e.g. prior correspondence from Electrolux, utility bill)

For employees/previous employees: Proof of identity can be verified by, for example, the following types of information/documentation:

  • Photo ID (e.g. Electrolux badge, driving licence, ID card)
  • Employee number
  • Hire date

We reserve the right to refuse requests whereby we are unable to confirm your identity. If you do not have a photo ID copy, we may in exceptional circumstances accept alternatives for consideration. In certain circumstances we reserve the right to request additional documentation to verify your identity or address. We will notify you if this is the case.

Please check this box if you are an Authorized Representative making a request on behalf of the above individual?

Section 3:? Authorized Representative (if applicable)

(If completed, Electrolux will only reply to the address/email address in this section)

Preferred contact/response method (select one)

Proof of the Representative’s Identity

Representatives must attach proof of identity as listed in Section 2 above.

Proof of Representative Authority

Please attach proof of authority to request the information on behalf of the individual whose information you are requesting (e.g. signed authorisation letter from the individual, notarised Power of Attorney, or other authorization notice).

Section 4: Details of information being requested:

You have the right to access and receive a copy of the Personal Data we hold about you. This process will provide you with the Personal Data we hold about you, and information relating to you, in manual or electronic form. Information relating to third parties which may be part of a record or other information exempt under applicable law(s) will not be provided or will be redacted (blacked out).

Date range of the data requested*

This will help us find the information you are looking for quickly and ensure that we are not sending you information you don’t want.

Type of data requested*

Note: some data may have been reviewed and destroyed where appropriate in accordance with our information retention policies. Electrolux is also the ‘data controller’ for certain information held by other bodies which are contracted by Electrolux in connection with the conduct of specific business activities. This is likely to be the case if, for example, your home appliance was serviced.

Section 5: Other information/comments

Section 6: Declaration

The information supplied in this request is correct and I am the individual to whom it relates or the authorized representative of that individual.? I understand that Electrolux may need to obtain further information from me/my representative in order to comply with this request.? Please type your name below (your e-signature) or sign if you are mailing the form to us.

Before submitting this form, please check the following for completeness:

If, after you have received the information you have requested, you believe that:

  • The information is inaccurate or out of date; or
  • We should no longer be holding that information; or
  • We are using your information for a purpose for which you were unaware; or
  • We have shared inaccurate information about you with someone else;

please contact the Data Protection Officer at